Since 1970, the Brazilian company Celsus has been a specialist in hardware for furniture and window frames. Recognized for the quality and durability of accessories and systems for sliding doors, the company is always looking for new technologies and the improvement of its product portfolio. Parallel to this constant aim of updating, it was natural for the brand to also evolve. Therefore, from a new positioning, “move your world”, we sought to unite the idea of movement with the letter C, allowing the construction of a symbol that is inspired by one of the main products developed by Celsus: the pulley. More contemporary, the new identity reflects the context of the company and its current moment.
