In 2022, the brazilian company Nutrifrango Alimentos called us to develop the packaging for its Special Line. In it, five products needed to be included: shredded chicken, breaded chicken fillet, breaded chicken fillet strips, appetizer sausage and chicken sausage. Seeking to distance ourselves from competing packaging, we avoid the excessive use of warm colors, giving priority to darker colors and tones. We also brought real images of the products served at the table, highlighting a more familiar and welcoming environment. Finally, contrary to the market logic associated with more industrialized foods, we introduced a window in the packaging, which allows the consumer to view the product and collaborates with the company's purpose of offering more natural and nutritious foods to its customers.
