Destined for professionals who take care of the beauty and hygiene of our pets, 4Groomer is a brazilian brand for professional use, designed to exude elegance and modernity. With the pet market in constant expansion, the figure of the groomer has been increasingly valued, especially if we consider that most dogs and cats are treated like stars by their guardians - it is no longer the pet shop they frequent, but the beauty salon. Amidst this glamorous context, 4Groomer is born: a brand aimed at those who shine by taking care of our best friends.
Together with the visual identity, we developed the brand's shampoo packaging. Timeless and elegant, black emphasizes that this is a line for professional use, while the hot stamping finish highlights the product's premium character. To differentiate each shampoo, different breeds and colors were selected, which helps the groomer to make the right choice. The image is presented in a clipping that, combined with the negative space of the package, allows the visualization of the number four used in the 4Groomer logo. Finally, each shampoo offers three main attributes, highlighted below the name.
