Tipler provides solutions for the tire retreading and refurbishment market for heavy vehicles such as trucks and buses. Tipler's tire treads allow for an extended tire lifespan, offering a sustainable and cost-effective alternative to purchasing new tires. The company also boasts a highly skilled network of authorized dealers for tire retreading, ensuring high performance and confidence in both the product and the brand.
Rubber is a commodity, and it is the main input for Tipler's retreading treads as well as its competitors. It is a price-driven market with very little product differentiation. How can Tipler differentiate itself in this scenario?
When delving into this mission, it was identified that Tipler possesses a distinctive symbol associated with the superior quality of its tire treads, which has been solidified over the brand's four decades of existence: the two orange stripes imprinted on the treads. This unique asset sets Tipler apart from any other brand in the industry. When seeing these stripes, there is an assurance of trust.
To carry out the brand redesign, a more horizontal and minimalist lettering was considered, denoting the performance of its products. The most distinctive element of Tipler, the two orange stripes, was incorporated into it.
