In 2023, Frasle Mobility launched its smart composites unit, a solution made by combining materials of different chemical natures and properties, resulting in new materials that are as strong as metallic parts, but significantly lighter. This innovation has immense adoption potential, but it competes in an industrial segment that is extremely functional, technical, and based on rational decisions. However, companies do business with people, and humans are emotional beings. The major challenge for this new smart composites brand is to have a more human communication approach in an industry that is so focused on calculations for the adoption of innovations.
In an industrial universe where innovations are communicated in a technical manner, Composs aims to go beyond the rational and evoke emotions. The brand has a language that is accessible to everyone, making complex solutions simple with dynamic and current communication. Due to the immense number of segments that can incorporate smart composites, we show that regardless of your project, it is completely possible to revolutionize your products with new technology.
The creation of the naming for Frasle Mobility's new smart composites brand took into account the zeitgeist of modern times, where we live increasingly busy lives full of information. In this way, we created a simple naming that directly refers to our segment, in a reduced, simple, and intelligent way. The brand's tagline "it's completely possible" also shares the characteristics of the solution, which is incorporated into products, just as the brand name is incorporated into its tagline.
Composs aims to be an innovative solution that maintains the mechanical properties of materials while significantly reducing their weight. The reduction of mass in the final products is its main characteristic. This was the inspiration for creating the details of the logo, as well as highlighting the freedom of form and design that are characteristic of the brand's solution. The colors also refer to the pillars of the brand of performance and innovation, with various shades of gray, while communicating sustainability through the reduction of weight and energy consumption of its solution with warmer shades of green. The blend of these color combinations, as well as the chemical nature of the materials, helps to form the identity of Composs.
As an ingredient brand that is incorporated into the products of other companies, Composs uses the endorsement of its customer portfolio to generate even more relevance for the brand, exploring the various segments in which the brand can operate. The brand's communication also explores various sections of its manifesto, helping to highlight the brand's beliefs and purpose to the entire market. Regardless of your challenge, with Composs, it is completely possible to revolutionize your company.
