Seeking to explore the urban lifestyle, IBASA, a veterinary products laboratory, launched the challenge of creating a limited edition of shampoos that would include pets in this context. It is a fact that pets are increasingly present in urban activities and routines. How to represent this new lifestyle, so diverse and full of possibilities? And how can you synthesize this in just 3 packages, in order to form the same product line? We chose to tell this story through a single illustration, whose microscenes give rise to three fragrances. In this way, we brought familiarity to the pieces and individuality to the products through the diversity and multicultural richness of the cities. In addition to the microscene, each product has a different color, which connects with the illustration and highlights the name of the fragrance.
