With over 40 years of history, Keko is a Brazilian company recognized for its automotive accessories. Founded in the 1980s, the brand has expanded its presence to over 45 countries, offering innovative and high-quality products. In 2024, Keko approached SPR Design to develop new packaging for the tailgate seal kit for pickup trucks, aiming to modernize the product for the international market. The design used shapes and colors that reinforce the brand's identity and an image that highlights the product's benefits. Dynamic and stylish, the new design aims to attract consumers who value durability and performance, while maintaining the essence of the brand in every detail.
Get to know Keko by visiting: keko.com.br
Although the previous packaging had a clean design, its execution failed to connect with the target audience and the automotive market. It lacked visual elements that resonated with the segment, and the use of a technical illustration on the front did not leverage the necessary commercial appeal. Therefore, the new image developed aims to portray the pickup truck in different environments, highlighting the key benefits of the product: its seal against dust and water. As a result, a balance was achieved between an attractive visual and effective communication, making the product desirable and essential for pickup truck drivers.
