In collaboration with Estrategeria, we rebranded Master Brakes, a Randoncorp company that leads the production of brakes for medium and heavy vehicles in Brazil. After conducting an initial branding study, our Design team developed the brand's new visual identity. We aimed to preserve the essential elements of the Master brand while adapting them to a more contemporary look that better reflected the advanced technology of its products. The brake caliper was reinterpreted as the letter "M," preserving its original essence, while the lettering was redesigned to give the brand a stronger personality. Additionally, the navy and red colors, which had previously been overshadowed by less effective tones, were made dominant in the company's visual communication.
Get to know Master by visiting: freiosmaster.com
