WITH KAOPEK, NO MESS HAS TO HAPPEN.
Kaopek is a veterinary medicine by IBASA that treats and prevents diarrhea. It’s a delicate subject. And let’s be honest, not exactly photogenic. That’s why a subtle and humorous idea became the solution to show how the condition impacts animals’ health and well-being. As a result of its creative impact, the campaign was featured in Lürzer’s Archive.
