WITH SAFETY AND PLANNING, RACON SHOWS THAT EVERYONE CAN ACHIEVE.
Racon has entered a new phase in its communication with Rubens Barrichello as its brand ambassador, reinforcing its positioning as the safe and smart path for those who want to acquire assets interest-free. The campaign CONQUISTE (ACHIEVE) emphasizes that major accomplishments don’t happen through haste or shortcuts, but through planning, security, and trust. Just as Rubinho built a solid career on the track, Racon’s clients can also move forward to make their dreams come true. The brand adopts a modern, emotional, and straightforward approach, connecting Racon’s more than 33-year legacy with the real aspirations of thousands of Brazilians who seek to achieve a home, a car, an investment, or to build wealth.
Racon Consórcios. With safety. With planning. Achieve.
